Happy Saturday Fashionistas:
Fair warning: This post is more of a PSA so you may want to sit down while reading it. The more you know....
"Clothes that were once made to last a lifetime have been replaced by clothes that are neither designed nor desired to last more than a season." Alex James, Slowing Down Fast Fashion
Let's think about that statement for a minute. Did you know?
50% of clothing we cast aside ends up in landfills
140 million pounds of clothing are discarded each year
Fashion is the THIRD most polluting industry in the world
In this day and age, we are all well aware that we need to check the labels of the food we eat and the topical products we use, but how many of us check the labels of the clothes that we are wearing? More than 80% of what we wear is made of variants of plastic derived from petroleum that may never biodegrade (.e. acrylic, rayon, nylon). The advent of synthetic fibers and fabrics helped consumers by making clothes more affordable and easier to clean however their environmental impact has been much greater than originally anticipated. We are wearing man-made, highly flammable, plastic and most of it goes into landfills where it will stay forever.
This phenomenon known as fast fashion has greatly contributed to this huge issue. It started in the 1990's with manufacturers making inexpensive copycat styles shown by high-end designers on the catwalks of New York and Paris that could easily be brought to the masses This trend continued with stores showing monthly and sometimes weekly collections at greatly reduced prices. It has spiraled out of control from there. So much so that we've been trained to think that paying more for clothing is a rip-off.
So what can we as consumers do about it? Ask questions. When you go into a store and are able to purchase an item for $5 ask yourself how can it be so cheap? Who made it? What's it made of? How long will you wear it? And perhaps most importantly, where will it end up?
And for the love of fashion - CONSIGN!
Schedule a closet audit with us. Let us help you go through your closet and responsibly pass on what doesn't work for you.
When you are ready for new clothes? Schedule a personal shopping session. We will set up appointments and help you purchase quality, sustainable clothing.
Already have clothing you are ready to move out of your house? Set up an appointment through our consignment concierge service for PLRG to come pick up your stuff. It doesn't get any easier than this.....
We as a society are so focused on what we put in our bodies, shouldn't we also focus on what we put on them?
PLRG - XOXO